Expert Collector Sonia Borrell’s Guide for Artists and Aspiring Collectors
In this episode of Art & Cocktails, we welcome Sonia Borrell, renowned art collector and curator, and founder of the Tryson Collection. Sonia takes us through her journey in the art world, sharing her passion for discovering emerging artists and building a collection that is meaningful and deeply personal. She offers valuable advice for artists on creating with authenticity and provides tips for new collectors on curating a collection that resonates with purpose and passion.
Key Takeaways:
Art as a Healing Force: How art can be transformative, providing comfort and inspiration.
Collecting What You Love: Sonia encourages collectors to choose pieces they connect with, rather than following trends.
Authenticity for Artists: Why it’s essential for artists to stay true to their voice and vision.
Curating an Online Presence: Tips for artists on using social media and their website to attract collectors and galleries.
Building Connections: How social media can help artists and collectors create a supportive community.
Navigating the Art World as a Beginner: Practical advice on how to get started in the art scene.
Whether you’re an artist looking to make an impact or a new collector eager to find meaningful art, this episode is filled with insights on approaching art with passion, purpose, and heart. Listen now for a fresh perspective on the power of art, the importance of connection, and how to build a collection that truly reflects you.
Follow Sonia Borrell:
Instagram: @soniabblondon
Website: www.soniabblondon.com
Explore More: Grab your copy of Sonia Borrell’s book, Art in Real-Time: Collecting Tomorrow’s Masters, to dive deeper into the art of collecting and gain insights from an expert. Available on Amazon.
Visit Create! Magazine to learn more about Art & Cocktails and other episodes.
With a Master’s degree in Law from the University of Barcelona (UAB), Sonia Borrell combines a meticulous approach with a deep commitment to nurturing creativity and humanity. Since founding the Tryson Collection in 2008, she has dedicated her life to discovering emerging talent and curating an internationally acclaimed collection, featuring artists from Japan, South Korea, Indonesia, Germany, the UK, the US, Spain, and beyond. Her collection has been showcased in major institutions like the Kyoto City KYOCERA Museum of Art, the Thyssen-Bornemisza National Museum in Madrid, and Museo Novecento in Florence.
Sonia’s collection includes works by leading figurative and contemporary artists, such as Alex Katz, Takashi Murakami, Yoshitomo Nara, Jaume Plensa, and Robert Nava. Through her Soniabblondon brand, she champions the next generation of artists and collectors, driving the art world forward with vision and purpose.
As an art advisor for The Althari Group in Saudi Arabia, Sonia has been instrumental in advancing the Kingdom’s art scene, with her work featured in GQ, Harper’s Bazaar, Women’s Herald, L’Officiel, and more.
Her personal mission speaks to her philosophy: “Art lovers follow movements. Art collectors move them further.”
