Rust-Oleum Enters the Art World in Big, Bold Way with Rust-O

Photo credit: Ryan Hadji

Rust-Oleum introduces Rust-O, its first spray paint line created specifically for artists. This vibrant addition expands the company’s leading spray paint portfolio by bringing a legacy of innovation to the forefront of urban art, empowering artists to explore new possibilities and unleash creativity.

"Rust-O is rooted in imagination, authenticity and a deep respect for the art community,” said Natalie Klemko, product manager, Rust-Oleum. “Innovation has always been at the core of what we do, and now we’re bringing that same passion to street art. This launch is more than just a new product—it’s an invitation for artists to dream big, push boundaries and create without limits.”

Photo credits: Ryan Hadji

On March 13, Rust-Oleum celebrated the inaugural debut by hosting a high-energy evening featuring industry legend, Persue, and rising talent, George F Baker III. The two artists partnered with Rust-O to bring the new line to life, painting it out on the canvas in a thrilling head-to-head spray paint battle at the Secret Walls headquarters in downtown Los Angeles. With only 90 minutes to ideate and complete their piece, the artists faced-off against each other (Persue with artist Emily Ding and George F Baker III with artist Allison Bamcat) in a frantic adrenaline rush energized by the cheers of the crowd. A decibel meter measuring audience reaction — helped to determine the winners of the night: George F Baker III and Allison Bamcat. All of this action was hosted by Nick Major.

Beyond the battle, attendees enjoyed exclusive access to try the new Rust-O spray paint, along with limited-edition merchandise giveaways. The celebration was more than just a launch—it’s a tribute to the art community and a preview of the future for Rust-Oleum’s commitment to creatives and the industry.

Photo credit: Ryan Hadji